New episodes in show "Somesso" on sevenload

Frans van der Reep #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 15:24:24 +0000

Video "Frans van der Reep #smo09 (SOMESSO London 09)" from Somesso

The ‘tribalisation’ of business. A chance to take a step back and look at the day’s presentations and discussions in the context of the wider evolution of business practices.

Tags:Google london SAP IBM new media 2009 SonyEricsson XING somesso corporate social media Umair Haque Stowe Boyd arjen strijker Jason Falls Jason Goldberg socialmedian marilyn pratt wesley chan andy piper weschan The tribalisation of business frans van der reep

Andy Piper #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Fri, 29 May 2009 13:28:13 +0000

Video "Andy Piper #smo09 (SOMESSO London 09)" from Somesso

Knowledge management: Security, Intellectual Property and Privacy. A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation?

Tags:Google london and SAP Security IBM new media 2009 Privacy SonyEricsson XING somesso corporate social media Umair Haque Stowe Boyd arjen strijker Jason Falls Jason Goldberg socialmedian marilyn pratt wesley chan andy piper Knowledge management Intellectual Property

Eugene Lee #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Fri, 29 May 2009 14:17:57 +0000

Video "Eugene Lee #smo09 (SOMESSO London 09)" from Somesso

Internal comms: Improving relations and efficiency. SocialText CEO Eugene Lee examines the importance of social media and enterprise 2.0 software with regards to internal communication and improving relationships with employees along with general efficiency.

Merran Wrigley #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Fri, 29 May 2009 14:37:30 +0000

Video "Merran Wrigley #smo09 (SOMESSO London 09)" from Somesso

A SWOT analysis of the mobile platforms’ potential. What are the opportunities and challenges of leveraging advances in mobile communication?

Umair Haque #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 14:24:12 +0000

Video "Umair Haque #smo09 (SOMESSO London 09)" from Somesso

What companies can learn from politics 2.0. Obama’s leadership style ushers in a new era of dealing with stakeholder communities. How can we extrapolate those lessons to benefit the business?

Tags:Google london SAP politics IBM new media 2009 obama SonyEricsson XING somesso corporate social media Umair Haque Stowe Boyd arjen strijker Jason Falls Jason Goldberg socialmedian marilyn pratt wesley chan andy piper weschan What companies can learn from politics 2.0 umairh

Lee Bryant #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 14:43:33 +0000

Video "Lee Bryant #smo09 (SOMESSO London 09)" from Somesso

Designing twenty-first century organisations with social tools. A corporate social media pioneer looks at how we can use the lessons of Enterprise 2.0 to help structure new, more resilient and low-cost corporations able to weather the current storm.

Lloyd Davis #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 15:49:56 +0000

Video "Lloyd Davis #smo09 (SOMESSO London 09)" from Somesso

Community building and the art of the social. The founder of London’s thriving Social Media Cafe talks about the Zen of building communities.

Rene Rechtman #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 16:08:30 +0000

Video "Rene Rechtman #smo09 (SOMESSO London 09)" from Somesso

Using virals to find new customers. Insights into how to use viral campaigns to find and attract new customers, and get the message to spread to potential customers based on interest, behaviour and contextuality.

Tags:Google london SAP IBM new media 2009 SonyEricsson XING somesso corporate social media Umair Haque Stowe Boyd arjen strijker Jason Falls Jason Goldberg socialmedian marilyn pratt wesley chan andy piper Using virals to find new customers Rene Rechtman rechtmanlondon

Jason Goldberg #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 16:25:41 +0000

Video "Jason Goldberg #smo09 (SOMESSO London 09)" from Somesso

What your community can tell you about R&D (his "SHIP IT!" concept). XING’s Chief Product Officer looks at the evolution of social media networks and the important role of user feedback in shaping future trends.

Tags:Google london SAP IBM new media 2009 SonyEricsson XING somesso corporate social media Umair Haque Stowe Boyd arjen strijker Jason Falls Jason Goldberg socialmedian marilyn pratt wesley chan andy piper What your community can tell you about R&D SHIP IT jgold03

Marilyn Pratt #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 16:43:29 +0000

Video "Marilyn Pratt #smo09 (SOMESSO London 09)" from Somesso

Leading stakeholder communities. Long-time community expert and content strategist Marilyn Pratt discusses how communities are created to bring key stakeholders to the conversation. Her presentation will cover approaches to the moderator role and how enabling questions can help the conversation be more successful.

Tags:Google london SAP IBM new media 2009 SonyEricsson Leading XING somesso corporate social media Umair Haque Stowe Boyd arjen strijker stakeholder communities Marilyn Pratt Jason Falls Jason Goldberg socialmedian marilyn pratt wesley chan andy piper marilynpratt

Roundtable Discussion #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Tue, 02 Jun 2009 17:15:27 +0000

Video "Roundtable Discussion #smo09 (SOMESSO London 09)" from Somesso

Final Session SOMESSO London 09, discussing sociable business with opening up for wider debate. MySpace, BDO Stoy Hayward, Viceral Business, and Publicis Groupe discuss key topics in corporate social media today: 16:40: ROUNDTABLE DISCUSSION Topics: ’Confession session’: Is this all networky stuff even a good idea? Reservations about social media engagement. A corporate culture of rapid response: Real-time content creation is increasingly common. How will companies anticipate and participate in this upcoming trend? Waging guerrilla warfare against corporate IT: How can corporates become more flexible in adoption of new tools when the ‘guys in the basement’ have the power to determine what a company does? Security, ‘trusted provider’ questions, more open sharing and collaboration all create power struggles between the IT department and the rest of a company. Nurturing the evangelist: How do corporates find the heroes inside? Many companies already employ people who are adopting new tools: how can we help identify, trust and empower these evangelists? Empowering experimentation: Current IT procurement typically focuses on large, expensive deployments that can often lock companies into expensive proprietary systems. How can we encourage a shift to shorter, more ‘agile’ deployments and a more open, experimental and cost-effective IT strategy? “Fudging the ROI”: Large corporations understandably want to see cost-benefit analyses before investing in change. How can we measure and quantify the benefits of social tools? Do we even have to do this?

Tags:myspace london bdo new media 2009 publicis somesso corporate social media #smo09 arjen strijker nick burcher vivaki publicis groupe chris thorpe iain simpson bdo stoy hayward anne mccrossan viceral business

Trailer for SOMESSO London 09

rss@sevenload.com (Somesso) — Thu, 16 Apr 2009 11:13:08 +0000

Video "Trailer for SOMESSO London 09 " from Somesso

Informative Trailer from our PR partner Burson Marsteller.

Tags:information london conference learn social media somesso #smo09 @somesso

Wesley Chan #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Thu, 28 May 2009 16:24:21 +0000

Video "Wesley Chan #smo09 (SOMESSO London 09)" from Somesso

Nurturing your Inner Maverick. Google pioneer and serial innovator Wesley Chan shares stories from the early development of Google Voice and Analytics: taking advantage of failure, maintaining a healthy disregard for doom-mongers, and keeping a maniacal focus on what’s important.

Stowe Boyd #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Thu, 28 May 2009 16:43:44 +0000

Video "Stowe Boyd #smo09 (SOMESSO London 09)" from Somesso

Unmarketing and the ‘Webful Brand’. “If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.

Jason Falls #smo09 (SOMESSO London 09)

rss@sevenload.com (Somesso) — Thu, 28 May 2009 17:04:44 +0000

Video "Jason Falls #smo09 (SOMESSO London 09)" from Somesso

Leveraging Social Media In Regulated Industries. When legal or regulatory compliance departments are presented with social media opportunities the risk assessment warning lights go on. But not participating in the social media space can be as risky for brands, even those in regulated industries. Jason Falls will discuss both the challenges and the paths to implementing social connections in regulated industries.

Somesso Trailer London 15 May #smo09

rss@sevenload.com (Somesso) — Thu, 02 Apr 2009 13:13:04 +0000

Video "Somesso Trailer London 15 May #smo09 " from Somesso

SOMESSO, corporate social media, corporate, social media, web 2.0, marketing, media trend, social media tools, social media strategy, social media technology, communities, corporate blogging, corporate social networking, social media, wiki, podcast,

Tags:marketing podcast wiki web 2.0 communities corporate blogging social media corporate SOMESSO corporate social media media trend social media tools social media strategy social media technology corporate social networking